22 ON SLOANE is the largest startup campus in Africa. The campus offers disruptive startups and innovative SMEs a complete turnkey solution to scale, from the initial idea all the way to commercialisation, funding opportunities and access to markets. Its aim is to nurture the entrepreneurial mindset, ensure their sustainability, and explore development of new industries and contribute towards job creation in Africa.

A global and diverse team of experienced entrepreneurs, mentors, scientists, managers, CEOs, and funders support entrepreneurs enrolled at the campus, with product development, services and business models. The experts are active throughout the journey to build their companies and assist with market entry and financing through angel funders and venture capitals.

“GEN is focused on bringing best-in-class programs, communities and support from its network operating in 170 nations to Africa’s next generation of entrepreneurs. We could not be more proud that 22 ON SLOANE — the first physical space in the world carrying the GEN brand — is opening in Johannesburg and we stand alongside our African friends and partners in making it possible for anyone, anywhere to start and scale their business.”

Jonathan Ortmans President: Global Entrepreneurship Network

“My vision is to create a base where entrepreneurs can emerge having the requisite skills base and support to propel them into a greater level that would enable them to contribute to job creation and poverty alleviation, whilst harnessing the values and principles of a true entrepreneur.”

Lindiwe Zulu Minister of Small Business Development: South Africa

“I believe that South Africa and Nigeria are poised to lead the entrepreneurial revolution in Africa.”

Aisha Abubakar Minister of State for Trade and Industry: Nigeria



We offer students, startups and SMEs individual support and systematic mentorship and coaching in developing new products and services, guidance on building up a successful business when entering the market and in the growth stage.


To make ideas and technologies into successful products and services, 22 ON SLOANE applies a concept known as Business Design. Business Design combines principles from design and strategic management, thus identifying and realizing key opportunities for new and sustainable businesses and assisting systematically.


Our work focuses on many industries with a priority focus on: FinTech, Information & Communication Tech, Engineering, Manufacturing, Energy, Education, Health, Tourism, Transportation, Services, Water, Sanitation, Agriculture, Arts and Crafts.


22 ON SLOANE through its partners and network globally provides Angel Funding and Venture Capital for promising young companies in our key priority sectors.


The Technical labs at 22 ON SLOANE support entrepreneurs with the technical expert advice and support, access to 3D printing, CAD and CAM software as well as prototype development and testing through partner labs.


Each Saturday, we offer weekend programmes for youths aged 13 – 17. The programmes apply the concept of design thinking. They encourage participants to develop a proof of concept from their initial idea to prototyping.

For queries, please send email to ovayo@22onsloane.co


Africa’s largest startup campus was officially launched on Friday 10th November 2017 by Richard Branson – founder of the Virgin Group, Minister Lindiwe Zulu – Department of Small Business Development, together with Gauteng Premier David Makhura and Jonathan Ortmans -GEN President. The launch also coincided with the 10th Anniversary of the Global Entrepreneurship Week (GEW).


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  • Corner William Nicol Drive & Sloane Street
    Bryanston, 2191
    Johannesburg, South Africa
    Email: residency@22onsloane.co


  • 1133 15th St, NW
    Washington, DC 20005
    United States of America

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