22 ON SLOANE is the largest startup campus in Africa. The campus offers disruptive startups
and innovative SMEs a complete turnkey solution to scale, from the initial idea all the way to
commercialisation, funding opportunities and access to markets. Its aim is to nurture the
entrepreneurial mindset, ensure their sustainability, and explore development of new industries
and contribute towards job creation in Africa. A global and diverse team of experienced entrepreneurs,
mentors, scientists, managers, CEOs, and funders support entrepreneurs enrolled at the campus, with
product development, services and business models. The experts are active throughout
the journey to build their companies and assist with market entry and financing through angel
funders and venture capitals.
My vision is to create a base where entrepreneurs can emerge having
the requisite skills base and support to propel them into a greater level that
would enable them to contribute to job creation and poverty alleviation,
whilst harnessing the values and principles of a true entrepreneur.
GEN is focused on bringing best-in-class programs, communities and support from its network operating
in 170 nations to Africa’s next generation of entrepreneurs. We could not be more proud that 22 ON
SLOANE — the first physical space in the world carrying the GEN brand — is opening in Johannesburg
and we stand alongside our African friends and partners in making it possible for anyone, anywhere to
start and scale their business.
I believe that South Africa and Nigeria are poised to lead the entrepreneurial
revolution in Africa.
What we offer
We offer students, startups and SMEs individual support and systematic mentorship and
coaching in developing new products and services, guidance on building up a successful business
when entering the market and in the growth stage.
Research and Innovative Methods
To make ideas and technologies into successful products and services, 22 ON SLOANE applies a concept
known as Business Design. Business Design combines principles from design and strategic management,
thus identifying and realizing key opportunities for new and sustainable businesses and assisting
Focus on Future Industries
Our work focuses on many industries with a priority focus on: FinTech, Information & Communication
Tech, Engineering, Manufacturing, Energy, Education, Health, Tourism, Transportation, Services, Water, Sanitation,
Agriculture, Arts and Crafts.
Angel Fund and Venture Capital
22 ON SLOANE through its partners and network globally provides Angel Funding and Venture Capital
for promising young companies in our key priority sectors.
Technical Lab Support
The Technical labs at 22 ON SLOANE support entrepreneurs with the technical expert advice and
support, access to 3D printing, CAD and CAM software as well as prototype development and testing
through partner labs.
Youth Weekend Programmes
Each Saturday, we offer weekend programmes for youths aged 13 - 17. The programmes apply the
concept of design thinking. They encourage participants to develop a proof of concept from their
initial idea to prototyping.
22 On Sloane Startup Campus Officially Launched
Africa’s largest startup campus was officially launched on Friday 10th November 2017 by Richard Branson - founder of the Virgin Group, Minister Lindiwe Zulu - Department of Small Business Development, together with Gauteng Premier David Makhura and Jonathan Ortmans -GEN President. The launch also coincided with the 10th Anniversary of the Global Entrepreneurship Week (GEW).